Directions - Deep Purple hair color. For the best results, it is recommended to lighten the hair by at least a few shades, ideally to bleach blonde.

Directions semi-permanent hair colors contain no oxidants and are intended exclusively for hair coloring. Do not use for eyebrows or eyelashes! Must not be mixed with peroxide! The majority of shades require bleaching the hair first for a better effect. We recommend using the Direction - Hair Lightening Kit for bleaching.

Darker colors can be applied on any hair shade to help you obtain vibrant colors or gently highlighted effects. Lighter colors are intended mostly for lighter hair, or hair that has already been bleached. Bleaching hair before applying these colors allows the color to penetrate deeper into the hair follicles, helping the color last longer. These colors allow the creation of unlimited shades and combinations, whatever you desire.

Direction colors are supplied in 88ml bottles, usually just enough to color shoulder-length hair. The colors have never been tested on animals, and so are suitable for vegans.